An illustrative image featuring various commerce-related items floating over a search bar and a brightly lit background. The items include a dark blue and white coffee maker on the left, a light blue sneaker in a product information card, white and blue over-ear headphones, a pair of yellow and red ankle boots, and a red puffer coat on the right.

Google at the National Retail Federation 2026

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To help retailers thrive in the agentic commerce era, we’re announcing several ways that agentic AI can power helpful commerce experiences — across Google and retailers’ own sites. Check out our announcements from the National Retail Federation’s annual conference.